FORMWERK
Personal performance · German engineering
Made for your best.
A new kind of performance fitting for your shoes. Personalized insoles, developed with German engineering principles, designed around how you move.
Join the private waitlist →
Launching first in San Francisco. Be first to hear about private fittings and pilot events.
Concept visual
Why fit matters
Not one foot. Not one fit.
Your favorite shoes are designed for a size. Your feet are more specific.
You'd get your bike professionally fitted. You spend hours choosing the right shoes. Yet the layer between your feet and those shoes is usually generic. We approach it with an individual fitting, clear data, and expert attention.
Individual
Fitted to you, not to a size run
Considered
Equipment, never medical
Personal
One appointment, one expert
Form study. Art direction, not the final product. Concept visual.
Built for movement
However you move.
For the road before sunrise, the long ride, the mountain weekend and everything in between. One fitting, considered for the shoes and the miles that matter to you.
Run
The road before sunrise.
Daily miles, tempo days and race mornings in the shoes you already trust.
Ride
The long ride.
Road and gravel shoes, where your foot meets the pedal for hours at a time.
Hike
The mountain weekend.
Trail runners and boots for long days on uneven ground.
Everyday
Everything in between.
The walk to work, the travel day, the shoes you live in.
The experience
The performance fitting.
The bike fit, for your shoes.
The care you'd give a professional bike fit, now applied to your footwear. Understand your feet. Refine the fit. Move with intention.
Explore your needs
A conversation about your sport, your shoes, your training and what you want to feel.
Measure and assess
We capture how your feet stand and move, using the fitting method our partner supports.
Tailor your insole
Your fitting data shapes the insole made for your shoes and your activity.
Fit and refine
We check the fit in your shoes and adjust until it feels like yours.
Process shown is the planned approach. Exact measurement methods and equipment will be confirmed with our manufacturing partner before launch.
Engineering
Engineered for the individual.
We are exploring a partnership with a German specialist in custom performance insoles, combining foot measurement, manufacturing knowledge and a refined fitting experience.
Functional, durable, precise. The same thinking that goes into well-made cameras and well-made cars, applied to the part of your equipment you never see.
Fitting record
Sample layout
Origin
Planned German partnership
Method
Individual fitting, documented data
Made for
Your shoes and your activity
Finish
Inspected and fitted in person
Partner details, workshop photography and production specifics will be published once confirmed and approved.
The studio
A studio designed around you.
Private appointments, thoughtful materials, personal expertise, and a technical process that feels intuitive, never clinical. Planned for San Francisco, subject to launch.
Private appointments
One client, one expert, unhurried.
Personal expertise
Fitting knowledge, explained clearly.
Considered materials
Stone, wood and quiet light. Never clinical.
Early access
Early access starts here.
Join the list for opening details, fitting trials, and first access to launch appointments in San Francisco.
For retailers and studios
Interested in hosting a FORMWERK fitting event?
We're talking with independent running and cycling stores, fitters and studios in the Bay Area about pilot fitting days.
Partner with us
Before your first fitting.
Questions we hear most
Updated October 2026
How much will it cost?
Pricing hasn't been set yet. We'll share it with the waitlist first, before any bookings open.
Where will fittings happen?
San Francisco is our planned launch market. We'll announce the location once it's confirmed. Before then, we plan to host pilot fitting events with local partners.
How does a fitting work?
A conversation about your sport and your shoes, a measurement of how your feet stand and move, then a fitting in your own shoes. The exact measurement method will be confirmed with our manufacturing partner before launch.
How are the insoles made?
We are developing production with a specialist German insole maker. We'll share materials, methods and lead times once they are confirmed.
Which shoes will they work with?
We're evaluating running, cycling, hiking and everyday footwear. Tell us what you wear when you join the list. It helps us decide what to support first.
Is this a medical or orthotic service?
No. This is performance equipment and a personal fitting experience. We don't diagnose or treat any condition and we don't make medical claims. If you have pain or an injury, please see a qualified healthcare professional.
What happens when I join the waitlist?
You'll get occasional updates about launch and fitting events. Joining doesn't reserve an appointment, and you can unsubscribe at any time.
FORMWERK
Made for your best. Personalized performance insoles, launching first in San Francisco.
© 2026 FORMWERK. All rights reserved.
Concept imagery: product and environment visuals are illustrative renderings, not photographs of existing products or locations. Not a medical service.